Episode 73

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Published on:

26th Jul 2024

I Used This Overlooked Tactic To Generate 12,330 New Downloads. Here's Exactly What I Did

Want to learn how to monetize your podcast for free?  ➡️ https://www.top10podcasts.com/money  

Check out this Ad Script Sample for creating engaging and effective podcast ads! ➡️ https://bit.ly/PodcastAdSwapTemplate



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A few years ago, veteran podcaster and marketer Jordan Harbinger shared a powerful yet underutilized strategy that he used to grow his podcast. We have used this tactic to generate over 12,330 new downloads for our clients!

I’m talking about ad swaps, which involve exchanging ads with other podcasters to grow listener bases organically. Today I’ll break down the benefits of targeting podcast listeners, the importance of warm referrals, and the advances in tracking results with modern software. 

I’ll also provide a detailed guide on setting up ad swaps, including finding the right partners, negotiating impression-based ads, writing compelling ad scripts, and using trackable pixels to measure success.

Tune in to learn how to execute this strategy step-by-step and leverage it to build a loyal and engaged podcast audience.

In This Episode:

00:00 Introduction to ad swaps

02:20 Three reasons why ad swaps work so well

05:56 Step-by-step guide to setting up ad swaps

07:46 How to explain and set up terms with partners

09:43 How to write ad scripts

11:32 The technical setup and tracking results


Resources Mentioned in the Episode:

Chartable App: https://chartable.com/  

Tink Media : https://tinkmedia.co/ 

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📱 CONNECT with me on Instagram 📱

https://www.instagram.com/luisryandiaz/   


Need help launching, growing, or ranking your podcast?

 ► https://www.top10podcasts.com/start  



Show artwork for How to Get Your First 100K Podcast Listeners: For Online Business Owners

About the Podcast

How to Get Your First 100K Podcast Listeners: For Online Business Owners
How to Get Your First 100K Podcast Listeners
Discover how to use your podcast to generate leads, sales, and influence in any market.

On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 16 Million Downloads for his clients.

Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.

Get in touch over on Instagram https://www.instagram.com/luisryandiaz/

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